ADIDAS GERMANY HEADQUARTERS BUILDING HALFTIME

2019 marked the seventieth anniversary of the famous sports brand Adidas. As early as 2018, the world-renowned sports company unveiled its newly completed headquarters building in Herzogenaurach, southern Germany. The grand new building, part of the company headquarters, expresses its vision and determination to create a world of sport. The building, named HALFTIME, covers 15,500 square meters and was designed and built by COBE Architects. Beyond the canteen found in any headquarters, it contains meeting rooms, a forum center and a showroom, so that the company's brand ambassadors can visit at any time to learn about the latest design products and company philosophy. The building is flexible and multi-functional, with spaces that can be reconfigured according to need. To meet the company's internal and public program requirements, the design creates a building of many possibilities under one roof, satisfying the owner's aspirations for a wide range of activities and functions. The huge diamond-shaped roof acts like a carpet, gathering employees, visitors and brand ambassadors into one space and providing opportunities for broader communication, said COBE founder Dan Stubbergaard.