Powerhouse Company built Beijing Guomao Yintai Center in Sports Concept Sports Experience Hall

The inSports concept experience centre, designed by Powerhouse Company, has now been completed. The 1,000-square-metre interior is on the ground floor of the Yintai Centre in Guomao, Beijing, and combines sport, clubbing, socialising and indoor ski simulation in one interior. The design is composed mainly of white abstract mountains under a warm golden sky. The experience centre is located between Jianwai SOHO and the Park Hyatt Beijing, with a fully glazed facade that makes it a distinctive sight in the Beijing CBD. The project is Yintai's ski-sports themed experience centre, called inSports, combining high-end sports resorting with multi-functional design, including visual skiing, multimedia sport and group classes, integrated with social functions. Wall and floor projections create ever-changing scenes of icebergs and snow; at night the space turns into a dancing bar. The dynamic design of inSports leads the current trend in Chinese retail, experiential shopping, embedding rich on-site activity into the retail environment. The ski simulator recreates the feeling of skiing on a slope; users can move freely on skis in front of a large screen, with safety measures to prevent falls. According to the sport mode, the on-screen scenes and falling snow create a realistic sensation. The visual scenes of skiing inspired the architects to make the interior an abstract mountain range. The powerful triangular architectural language is recombined across the functional zones, giving the interior a strong contemporary design character while accommodating the various sports. The project is a retail entertainment space that treats skiing as an immersive, social and visual experience rather than a literal ski run.