Black Star Pastry Shanghai flagship store

Linehouse, together with Black Star Pastry founder and creative director Louis Li, has transformed a red-brick historic villa on Yuyuan Road into Black Star Pastry's first flagship store in China. The interior is divided into two levels: the ground floor houses Black Star Pastry's cake and coffee retail area, while the second floor is the brand's new dining space, Black Star Gallery. The two spaces overlap to create a future-oriented consumption complex integrating dining, design, art, and lifestyle. Black Star Pastry was founded in Sydney in 2008. The strawberry watermelon cake, originally created by Black Star Pastry, was named by the New York Times as the most Instagrammed cake in the world. The ground-floor cake shop uses a Interstellar story line: at the central counter floats the brand's iconic magnetic levitation display space capsule, with nine capsules floating and rotating to showcase nine Shanghai-exclusive products. The design by Linehouse creates a retail environment that is as distinctive and Instagrammable as the products it sells, blending brand storytelling with spatial design in a historic Shanghai building.