The Face Photography Center

Introduction to the design: Alex, the founder of The Face Photography Center, spent his career in commercial portrait photography in Hollywood before returning to China and has won many awards. That is no doubt the brand's innate advantage. It is a long way to go to endorse the brand in its growth period. With this mission, the designer designed the brand as an articulation of the space itself. There is nothing to say, but "one glance" knows everything. In general, the store has an extremely smooth and comfortable look. Without being divided, the space is flat on six sides. According to the functional distinction of three walls, movement lines are naturally formed in the space, surrounding the central four-way rest and negotiation area. There is no constrained way to plan the space by setting obstacles, and it can already run out of its own rules and rates. The other characteristic of a full and complete space is the wellness of the aura. The store is able to gather more air. When the air is revitalized by the people in the moving line, there is a slow and comfortable wind. That is why, in visual terms, we can feel the relief of breathing and we can wait for the wind to come. With up to 95% gray coverage, there should be the strongest visual expression in the space. For the artistic brand, an expression of the calm and seriousness of gray is a respectable personality, a self-seeking inward exploration. It is complemented by the sharp and hard lines in the space, as if it is a practical and uncomplicated way of doing things. The degree of gray is the ruler of texture, which is the ability to pinch between obscurity and pallor. For those who choose to come to face to take a set of quality image photos, light luxury must be inescapable positioning, and they will require self-real under plain clothes and light makeup, as well as a sense of beauty and personality that can withstand refinement. Well, the light luxury presented by the designer has to be unfolded from the visual dimension to a higher dimension. The clean water concrete process gives all the bits a delicate and unified texture, peacock chairs, metal and leather establish changes and pull up the balance of cold and warm, soft and hard, light and dark in the space. Behind the scenes, the calculations are well thought out. Quality is nothing but intention. In the case of commercial spaces, accessibility is also a very important characteristic. Gray stands out as cold, yet abides by neutrality and embraces color. This is evidenced by the bright blue accessories in the space. The color that is so difficult to manage and flaunt is still a reasonable possibility in the space. So there is a law of color freedom in the space. Simultaneously, gray is the underlying color and the support. Similar to the art museum, the gray space serves the display. When the customer steps in, it creates a sense of subject, rather than being buried by the color and light of the environment. It is the customer's desire and expectation to show themselves that the designer captures. They certainly imagine that they will meet their own photos in a photography exhibition set up here. This gray industrial feel is another gift of color that allows designers to create a Hollywood studio here. A perfect mapping of the brand's Hollywood background, we believe. The round arch-shaped door is usually found in California. In Hollywood, you walk through the archway to the set, and the dream of making a movie always comes true behind this door. "The studio provides a private and quiet environment for artistic creators to shoot". It is also a place where movie stars and fashionistas gather. To restore a Hollywood studio is a novel and more immersive experience for the consumers who come here. ” The recurring ladder shape is the epitome and symbol of the theme of the face photo studio, which represents Hollywood, the photo factory, and the pursuit of freedom and authenticity. With this ladder, Truman, the hero of "Truman's World", enters the door to the real. I hope this painted egg at the end of the store's moving line will remind those who are interested of Truman's warm greeting, "Good morning, and in case I don't see you, good afternoon, good evening, and good good morning, and in case I don't see you, good afternoon, good evening, and good night! " Project name：The Face Photography Center