The Other Nest

Hello New World 2.0 is an exciting evolution of the much-loved Hello New World 1.0 project from early 2021, creating a vibrant public space that enhances and beautifies the urban landscape of Chengdu, the lively capital of Sichuan Province. The client, New Hope Group, was so satisfied with the first result that they commissioned the studio again, encouraging them to deepen and strengthen the brand IP. The goal was to extend the same story scene into a new residential area, adapting the same character to a different site. Both projects embody the concept of urban toys for the city, play for all ages. The narrative depicts two baby quails about to hatch from their eggs, with the mother quail beside them. The three quail IP characters appear as vertical play structures in the center of the site, where children can climb, slide, and crawl between them. Around the main quail structure, circular platforms host leisure and social functions, connected by a winding running track that turns the whole playscape into a multifunctional circuit for children and adults. The features include a sunken sandpit, swings, and trampoline for children; circular ping-pong tables and fitness zones for teenagers; and Chinese chess tables, elderly exercise equipment, and seating under eggshell-shaped canopies for adults and seniors. The surrounding landscaping uses circular forms for greenery, shrubs, flowers, and trees, increasing green cover and creating a buffer between the playscape and the residential buildings. Colorful EPDM surfacing absorbs impact while displaying patterns, graphics, and interactive games. Flexible LED strips outline the eggshell shapes for a striking night effect, and lampposts are topped with small eggshell lamps.