Mango Teen's first shop

Masquespacio presents the latest project it designed for the firstMango Teen store in Barcelona. The projectstarts with the aim proposed by Mango to develop the space identity for its newMango Teen shops in collaboration with its internal team. Previously, Mango’steam already had developed a series of pop-ups to test several parameters forits new design. Amongst them, the use of color was highlighted as one of themost relevant from their temporary stores. On the other side in the briefing,it was specified that the store needed to have a high experiential and interactiveattraction.... ” Analyzing Mango Teen’s customers of girls and boys between 11 and 13years old, the design searched for a connection point with their lifestyle. AnaHernández: “The best thing of being a teen is that you are living the wholetime in a world full of dreams, a world full of things to be discovered. It’san age where you start to dream big, without taking in mind the limits. Abovein your dreams strange things are happening that are out of the box… thingsthat are not real. …” Thus, hereby the new Mango Teen store is established as a world ofdreams with its different perspectives and different incoherent elements justlike when we are dreaming. Although in this place, the dreams are made realitythrough the design elements that play with your mind and invite the user tointeract with the objects that surround them, bringing the metaverse world toreality. ” Immediately at the entrance of the first Mango Teen store we encountera backlit tunnel that dislodges the visitor. Ana Hernández: “The entrancetunnel makes us go back to that surreal dream we had, taking us to a future inwhich conventional elements from the past are being considered futuristic forthe new generations. ” A swimming pool, a hotel reception and a washing machine are othersof the incoherent elements that invite the teens to enter a universe in which anew use is given to the objects, giving them the opportunity to let theirimagination flow and use the space how they dream about it. To be highlighted also is that each part of the dream develops a specific function for the space; The swimming pool thus is used as an exhibition element, while the hotel reception will be the place to pay and pick up your shopping goods; next to it the washing machine will help you to recycle your old clothes. Continuing with the concept to convert the conventional in somethingsurreal, 2 typologies of finishes have been used for the color application. From one side the conventional matt finish and on the other side a reflectingcolor, creating an unusual combination that connects with the futuristicdigital world with a fluor touch. Last, but not least, the fitting rooms incorporate a metaverseworld, with an optical effect that distorts reality, giving an answer to one ofthe most requested shop features by the teens and at the same time making clearthat the new Mango Teen store is designed to make them live an unforgettableshopping, full of experiences adapted to their lifestyle. Credits: Client: MangoTeen ( ) Instagram:@mangoteen Address: C/de Potosí, 2 Centro Comercial La Maquinista, Local, 08030 Barcelona Design:Masquespacio ( ) Instagram:@masquespacio_ana Instagram: @masquespacio_chris