WHOOSIS

WHOOSIS is a streetwear brand with a strong identity across retail and events, and its first Chengdu store, designed by Jin Bo'an, Li Hongzhen, Luo Shuanghua and Li Yeying for client WHOOSIS, occupies a double-height commercial space of uneven floor plates in a district gathered around street-fashion labels. The challenge is operational: two floors need to be linked by a clear circulation strategy that guides people upward and downward through a relatively complex plan. The team's initial move is to connect the floors with the most direct formal gesture and then arrange functions around it. When a dark volume is inserted into a stack of transparent boxes, a spatial story that matches the brand attitude unfolds: the rebellious street spirit is housed in a deep black timber box, set in dialogue with rich colours and detailed textures. The cross-hatched geometry inside the space abstracts a street scene. From the entry, visitors immediately see the mezzanine and the second floor, and the upward circulation ensures that every corner of the shop continually offers new conversations, browsing and photo opportunities. Multiple display zones at different scales are arranged so that shopping feels easy and plural. On the ground floor, displays are distributed near the entry and under the stair, while the central cash desk allows service and consultation; a corner LED screen in the background wall outputs brand visuals legible from both street and interior. The mezzanine extends from the entrance into the depth of the shop as a tidy display platform and transfer point to the second floor, with views opening to both sides to draw people up. A solid timber stair, set against a burgundy stone, acts as the prelude to the upper floor. On the open second level, an island bar counter is anchored to the black volume that runs through the shop, turning the complex plan into a single visual focus; metal hanging rods integrated with the stair contrast with the heavy wall and improve display. A near-five-metre curtain wall brings transparent views that also affect display order, and a row of minimal movable hanging rods beneath the glass both meets merchandising needs and keeps sightlines open to the street. At the rear, full-height timber cabinetry naturally defines fitting rooms and storage, closed by a single formal twist. The overall tone is at once refined and raw, rustic and bright, open and inclusive: both the stacked geometry above and the rich horizontal layout below form an exercise in interpreting street culture together with the brand. The shop is located in Vanke Tianhui, Chenghua District, Chengdu.