Backroad Outdoor Collection Shop

BACKROAD is located in an urban village with hustle andbustle. When you have tried to turn into the gate of thepark from the crowded lanes, and the fresh, elegant and softwhite buildings suddenly jump into eyes, as if enteringanother time and space. BACKROAD is transformed from an old factory building with aheight of 11 meters and three small surrounding buildings. The main building of the old factory is mostly retained, andonly the small podium buildings are reinforced andrenovated, thus forming the current simple and modernbuilding BACKROAD, focus on outdoor experience, community activities,aesthetic space and one-stop shopping, makes outdoor freedomand exquisite urban life superposition infinitepossibilities. BACKROAD used to be the site of Hangzhou Shuangyu StainlessSteel Factory with a height of 11 meters. The design makesfull use of the advantages of the height and the open spacescale, it is planned to be scattered multiple platformsthrough different shapes of stairs. Finally it has created 3different platforms of space, not only increasing thedisplay of all kinds of product, but also makes the spacelevel more varied and the moving line more lively andinteresting. On the right side of BACKROAD is a small building made ofstainless steel and metal combined with Mosaic. It used tobe a doorman’s delivery room in the past, but now it hasbeen transformed into an exclusive burger restaurant onBACKROAD. Mottled Mosaic wall retained from the originalbuilding; The roof, which had long fallen into disrepair,was renovated with inserting a stainless steel metal box toenhance the visual tension and mystery of the buildingvolume. While continuing the modern stainless steel, theinterior retains the original red brick wall of the deliveryroom, so as to form a balance between the material and thespace. The bicycle shed where workers used to park in the past hasbeen transformed into a sunny cash register area. Stainlesssteel with super white glass, with the navy chair,transparent sunlight on the table, the mood of the holiday. The oversized logs found in Zhangjiagang are 1. 4 meters widein diameter and stand in front of the bar as an eye-catchingscene. In the era when outdoor brands are in full swing, BACKROADhas been thinking carefully about how to stand out from thefierce competition. BACKROAD makes full use of 1,600 squaremeters of three-floor store space, mainly selling outdoorproducts, while combining the functions of restaurant barand coffee. The first floor mainly sells the outdoor brand “SaturdayMansion” from South Korea, which is outstanding for itsfresh and soft style, just like a clear wind blows into themain color of current indoor market with neither black,white, gray or green. The bright color, lively rhythm andrelaxed and pleasant atmosphere have already attracted alarge number of female users, which is also a big ink thatBACKROAD seeks to break through. The second floor is dominated by outdoor clothing and BrandHelinox, while the third floor is dominated by tea breaks. Each floor is connected to the outdoor terrace, allowingpeople to breathe freely whenever and wherever they want. BACKROAD, a “rural road” connecting the city and nature. Thelawn at the entrance, the passageway connecting the podium,and the terrace on the top floor under the sunset, here weconnect nature to our heart’s content and create an outdooratmosphere for people in the city anytime and anywhere. Putup the canopy, lay out the table and chair, blue sky andwhite clouds, wind and sunshine all surround. For individuals living in the city, they walk through theorder of the city every day, but also drown in the order. BACKROAD uses a series of activities as media, such asPOP-UP, urban cycling, Frisbee road dash, etc. , to breakboundaries and connect everything. With various communityactivities, Backroad brings people closer to the city ,making the city more diversified and rich. 52Changjiang Middle Road, HangzhouProject area: 1600 squaremetersCompletion date: December2022SpaceDesign: Hangzhou Guantang Interior Design Co. ,LTDGraphicDesign: Guangzhou DemocraticProject Construction: HangzhouJiuwei Decoration Engineering Co. , LTDSign production: LiangliangHangzhouMainmaterials: solid wood floor, washed stone, texturecoating, metal plate, old SLATE, logSpace photography: Heishui,BACKROAD