Homura Teppanyaki

ongooood. s Pures Design Ltd. ▼ preview Japanese restaurants that are obsessed with creatinga Japanese cultural atmosphere often fail toresonate with the national population. A largenumber of copies and piles of traditional Japaneseelements are contrary to the most importanthumanistic sentiment and artisan spirit in Japanesefood culture. Resonance is the translation ofculture, not the piling up of elements. HOMURA, the brand formerly known as Amazing Teppanyaki, specializes in Japanese Teppanyakicuisine. The old restaurant was a reservationsystem, hidden in the back streets, and was low-keyand introverted in the overwhelming visualmarketing. In the full project design of this newrestaurant, we tried to convey the brand’s focusedbut firm, calm and vibrant characteristics, combinedwith the unique Zen meaning of the East, tocustomers. “The Japanese are, to the highest degree, bothaggressive and unaggressive, both militaristic andaesthetic,…” Ruth Benedict used “chrysanthemum” and“sword” to symbolize the contradictory character of Japanese people, and it is this contradictorysymbiosis that gives Japanese culture its uniquebeauty, and so does the space. Based on the shape of the site, we use spreadingcurves and orderly grilles to establish a dynamicbalance; we use the iconic space under the eaves of Japanese architecture to blur the boundary betweeninterior and exterior, allowing openness and closureto coexist. The contradictory balance andcoexistence give rise to infinite vitality andintriguing moods, which is the source of Zen spirit. Stone, wood, copper and iron, the restrained materialexpression in the space is to use the limitedmaterial to guide the infinite spirit to unfold theimagination. The “withered landscape” is anotherimportant expression of Zen, whether it is asparkling water wave or a stone from anothermountain. The brand vision takes the dynamic form of commercialbusiness – iron plate and cut cooking as the entrypoint, and the lacquer red foodware as theinspiration, which is simple and intuitive but alsocontains the concept of duality and balance. Thederived family crest-style seal is lined behind thegrille, so that the customer’s view is blocked whenentering the store and reversed when leaving thestore and the family crest is revealed. Theprocess-oriented experience planning integratesproduct, brand and space, leading customers toestablish an emotional connection with the place. The artificial but natural space, the solemn butfriendly atmosphere, and the detached but genuineconnection, HOMURA AMAZING CUSTOMER is a paradoxicalcoexistence. The space is a Zen oriental space thatis free from elaborate decorations andembellishments, and explores the core of Japaneseculture. There is no mountain and no water, but thewind comes. LTDWebsite: e-mail: puresdesign@126. com