Central Festival EastVille

A Hyper-natural experience is the primary theme for CentralFestival Eastville landscape design. The landscape architects intended to infuse the perception of the shopping mall experience with the jungle-liked landscape. Over the past few years, Bangkok has seen a surge in numbers of outdoor shopping malls, and CentralFestival Eastville is the latest edition of the sprouting commercial centers in this growing metropolitan. With the help of engineers and architects working on this project, Central Festival Eastville has achieved lots of praise for its design layout, landscape design that blends ‘natural fantasies’ and tropical plants, and the establishment of a semi-public space sorely needed in Bangkok’s urban environment. In summary, the Landscape Architects have combined a new experience of shopping with a hyper-natural setting, where plants were fused with natural elements and animal motifs, to create an ‘Urban Jungle’ atmosphere. Moreover, walking in this outdoor space also provides a pleasant experience due to the ventilation of natural air supported by the mechanical big fans that pull hot air out from the space. Thus, ‘New Nature’ experiences have been hybridized, where natural landscape is not alone, but is blended with technology and design concepts. There are five landscape design themes in this project as follows; Migration: The migratory experience was created through placing the swarm of sculptural butterflies into the landscape, to symbolize migratory movements. The use of the butterfly motif shows the connection between its sculptural form and movement, the water feature, and the flower field. Camouflage: This theme application resulted in a zone that connects the migration zone to the next one. The ability to camouflage helps animals living in the open forest or field to disguise themselves from the predators. The landscape architects chose to combine different materials in this zone, to mimic a large mix of animals blending into the Savanna. Plant Adaptation: Planting designs symbolized the natural plant growth of the deep jungle that is capable to adapt to limited sun light. Natural Well/Spring: The water feature ponds provide a place for people to relax, cool off, and create a refuge area for both shopping on-goers, and natural birds. Nesting: Playground space is created by using a nest for building concept of both interacting and hanging for kids in a tropical landscape planting.