Wantou Anhui Investment Vanke World Of Art Sales Center

Traditional salescenters featuring monotonous function andluxurious design are losing their battlefield asthe competition over marketing skills isbecoming more fierce for real estate developers. Innovations are urgently needed to overcome therestraints of design in the industry. Wantou(Anhui Investment) & Vanke • World of Artsales center is located in the rapidlydeveloping new district of Hefei City,surrounded by broad view and beautifullandscape. This community integrates theresidential, senior care and educationfacilities into the same place. It embodies thecombination of Vanke s vision of designingbetter living scenarios with urban planning. Theend product is a tranquil low-density residencewithin a bustling neighborhood. People caneasily access schools, park, entertainment,senior care services, gardens and squares overthe 86,000 sq. meters of area. This time, Kyle Chan& Associates Design joins hands with Vankereal estate to conduct an experiment forsustainable development of home and community, adesign that brings disruptive changes to theconventional real estate marketing model. Basedon the concept of Homeland Childhood·Dream,the project reawaken the pursuit of betterliving and created China s first children-themedsales center, which also coincides with Vanke sstrategy of becoming urban amenity serviceprovider. Kyle Design hopes that the multiplescenes can stimulate people s imagination aboutgood life the first time they step into thesales center. What is innovative in the projectis that it not only accommodates marketing withculture, but also transforms and extends thefunction of the space. Initially a sales center,then a kindergarten as education facility andeventually a public community center, theproject grows with the city. Innovation in designcomes from the attempt to create and theimagination about new way of life. Looking backinto the history, what people originally wantedfrom a residence were comfort, happiness,nurturing of life and companionship. When spacebecomes a vessel of spirit, the sales center isno longer simply a sales center but the pursuitand expression of the real meaning of home. Mosttraditional sales centers are luxurious andmagnificent, an effort to conquer visitors witha strong visual presence. However, this kind ofdesign announces an official departure from thereal meaning of home. Kyle Design believes thesales center is not just a public commercialspace for display or marketing. It shouldpresent to its future users a vivid concept oflife connected with the surroundingenvironment. With theconstructions, Kyle Design attempts to create aunique experience at home to echo with Vanke svision to design for better life. We creativelyincorporate early childhood education elementsinto commercial sales through creating a relaxedand comfortable experience, returning to ouroriginal purpose of designing for daily life. Since the project will be used as akindergarten, the greatest design challenge isto balance the commercial and early childhoodeducation atmosphere. Kyle Design builds up astory through the six spaces: music& sportsroom, corridor, exhibition zone, meeting zone,multi-functional interaction zone and children sclassroom. The general idea for the team is toremove the border between indoor and outdoor. Byinstalling the French glass and translucentcurtains in the space with no borders, the teamis able to create the best view and allow inmaximum light, filling the space with brightnessand warmth. If your families feel happy here,you will also want to stay. Kyle Design hopes fairy tale concept can create an experimentalspace that excites imagination and curiosity,fascinates children without compromising theactual sales center functions. The themeddesigns and public activities in different areasconnect with the surrounding environment and tosome extent construct a mini community whichinvites strong emotional resonance fromvisitors. Ditching thetraditional luxurious style, Kyle Design makesthe music & sports room the entrance of theexhibition hall. A large French window replacesthe original walls to bring in natural light. Bycreating scenes that inspire visitors imagination, Kyle Design brings a strongerconnection between visitors and thespace.