Zongshan Rice Noodle Town in Nanchang

According to the 1871 Anyi County Gazetteer, rice noodles are made in many places, but Zongshan's are the best. Zongshan Village, in Huangzhou Town, Anyi County, Jiangxi, is not a generic rural-revitalization project but a carrier of provincial intangible cultural heritage—the ancient handcraft of Zongshan rice noodles. With a master plan of about 230.7 mu and 158,000 square meters, the 2020 renewal by Shanghai Xixun focuses 60,000 square meters of detailed design and roughly 100,000 square meters of village beautification across phased development. Treating intangible heritage as an irreplaceable cultural inheritance, the design uses landscape to display the ancient noodle craft, attract new farmers, and achieve human harmony, industrial progress and cultural transmission. Four directions organize the work: rice-noodle culture display, settlement upgrading, pastoral sightseeing and rural experience. Vehicles of culture include a rice-noodle culture park, a craft garden, an intangible-heritage wall, and a themed food street where visitors taste, see and participate in making noodles. Settlement upgrading repairs drains and ponds that lacked revetments, restores water ecology through natural storage and purification, treats sewage, repaves roads, adds leisure pavilions, protects ancient camphor trees, restores the ancestral hall that is the birthplace of Zongshan noodle culture, and renews household courtyards. A grass-sled slope and rural play equipment give children safer, richer outdoor play than the former lane running. Intangible-heritage creative work is carried through rice-noodle experience halls, a village history museum, IP mascots Rice Baby and Noodle Baby, and events such as the China Rice Noodle Festival, pop-up markets, national-trend performances and the cooking championship noodle special. Rural tourism adds hot-air balloons, countryside CS, elevated wooden boardwalks and wild camping, while flower fields present native, pastoral scenery. The completed project won second place in Anyi's 2021 quarterly review, hosted the first Rice Noodle Festival opening, and in 2022 became the venue for the county's eleventh Golden Flower Cultural Tourism Festival, raising both local income and the market visibility of the intangible-heritage noodle industry.