Gabriel Iberica Showroom – Barcelona

This year we were fortunate to have Gabriel, the Danish fabric manufacturer, commission us for the project and execution of their new showroom in Barcelona. Since the group has already opened a number of showrooms in several European cities, we were asked to collaborate with the Danish firm Friis and Moltke during the design phase in order to preserve the Scandinavian style in the final image of the space. Although resolving the various installation projects involved very challenging moments, the development of the works generally allowed for a level of execution with very high standards, as reflected in the photographs of the finished showroom. The design balances the clean, restrained aesthetics associated with Nordic textile design with the warmth and craftsmanship expected of a Barcelona retail environment, using natural materials, soft lighting, and carefully detailed displays to present the fabric collections. The showroom serves as both a trade-facing presentation space and a brand experience, allowing visitors to touch, examine, and visualize the textiles in realistic interior settings. The collaboration with the Copenhagen-based architects ensured that material palettes, color selection, and spatial rhythm remained consistent with Gabriel's international showroom identity while adapting to the constraints and character of the Barcelona site.