Edelman’s Office Expansion – London

Gensler designed the expansion of Edelman's London office to support a more flexible way of working for the global communications marketing firm. Located on a newly leased fourth floor at Victoria Southside, the project builds on the practice's earlier work for Edelman and creates a workplace where conventional office functions are combined with more informal and exploratory settings. The design brief was developed through discussions with senior and junior staff, supported by utilization studies examining existing working patterns and space use. These investigations identified a need for greater variety in work settings and more opportunities for spontaneous interaction between teams. The expansion introduces a range of environments that accommodate focused individual work, collaborative projects, client meetings, and informal socializing. Open-plan work areas are balanced by quiet rooms, bookable meeting spaces, and breakout zones where staff can step away from their desks. The design emphasizes transparency and connectivity, using glass partitions and visual links across the floor to maintain a sense of openness while providing acoustic privacy where needed. Material and color choices reference Edelman's brand identity while introducing warmer, more residential touches that make the workplace feel welcoming. Social hubs and pantry areas are positioned to draw people through the office, encouraging cross-team encounters. The project reflects Edelman's evolution as a communications business that relies on creative collaboration and agile teamwork. By giving employees a wider choice of where and how to work, the expanded office supports both productivity and wellbeing. The design also addresses practical considerations such as storage, accessibility, and future flexibility, ensuring the space can adapt as the firm continues to grow and evolve. The result is a workplace extension that feels integrated with the existing office while introducing new ways of working that align with contemporary professional expectations.