Universal Creative Park

Beijing Universal Creative Park is located at No. 9 Jiuxianqiao North Road, Chaoyang District, Beijing, which covers an area of about 314. 8 Mu including a public landscape area of about 50000㎡. The SCUN Design Studio focuses on the activation and utilization of large industrial heritage, creates an innovative demonstration park for cultural, creative and scientific and technological enterprises through the integrated transformation and renewal of positioning, planning, architecture, landscape, interior, VI and public art. Activation and Utilization of Large Industrial Heritage The predecessor of Universal Creative Park is the factory area of Beijing. Matsushita Color CRT Co.,Ltd. established in 1987, which is a historical relic that cannot be ignored on the road of China's industrialization. With the adjustment and upgrading of urban industries, the factory needs to complete the functional transformation from a single manufacturing industry to a diversified tertiary industry to achieve new transformation. Revitalizing and reusing resources is a long-term process. Since 2011, there has been an eight-year continuous follow-up research and transformation and renewal, which takes "cultural innovation, structural innovation and profit innovation" as the core, combined with the four dimensions of "diversified industrial structure, phased and step-by-step development, artistic landscape environment and building utilization capacity balance", focus on the three activation strategies of "overall environmental planning of industrial heritage, the inheritance of context in public space and the identification and evaluation of heritage value, and adaptive reuse of single heritage space", so as to create a sustainable industrial heritage economic self-circulation system. At the same time, in combination with the real-time operation of Universal Creative Park, the existing obsolete resources in the park shall be revitalized and utilized regularly to maximize the utility of the value of obsolete resources. The reconstructed and updated Universal Creative Park maximizes the preservation of large space, low-density spatial features and original industrial features, and highly integrates the remains of large industry with the innovation environment. It is currently the largest cultural and Creative Industrial Park in Beijing. In 2018, it became the first batch of " Vacating Cage to Change Bird " industrial upgrading demonstration parks recognized by Beijing. Integrated Transformation and Renewal of Old Factory Area The biggest feature of Universal Creative Park reconstruction and renewal is to maintain the integrated implementation of planning design. Through the integrated transformation and renewal of "planning positioning, conceptual planning, park landscape reconstruction design, park self-supporting architecture reconstruction design, landscape art intervention, door peripheral image, guidance system and space management manual", the whole process is professionally controlled and the original value of the old factories are protected and excavated to the greatest extent. According to the original spatial structure of the factory, the six central areas of "culture and art exhibition, cultural industry marketing settlement, film director creation, international corporate culture expo, information media and comprehensive supporting" are re-divided. Most of the original buildings in the factory area are industrial production factories, with simple colors and distinctive structural characteristics. On the basis of maintaining the original building structure, the transformation integrates different functional positioning, upgrades the facade style and door head image of buildings on both sides of the street while adapts and adds different functional buildings, for example, the sports center is designed in combination with the original large warehouse, the commercial supporting facilities are designed in combination with containers, and the industrial museum is designed in combination with environmental protection facilities, so as to improve the overall visual environment of the park while ensure the balance of building utilization capacity in the old factory area. Based on the installation form of the original factory pipeline, a double-layer installation building and air corridor are built to improve the artistic sense and shuttle experience of the park from the spatial facade. The quality of public landscape has become an important condition to measure the environmental competitiveness of the park. For the transformation of public landscape in the park, landscape art is created based on users' visual experience and spatial experience, combined with the original production equipment, so as to create the environmental characteristics of "Borderless Art Museum", and introduce public art full of vitality and influence into the environment through landscape, thus to create an immersive public space environmental atmosphere and bring a participatory and interactive artistic experience to the environment. Cultural and Creative Enterprises Gathering Highland & Innovative Demonstration Park Beijing Universal Creative Park pays attention to combing the context of industrial culture in the park, makes full use of the surrounding art and cultural resources and the advantages of the old factory area, retains the core value of large factories and large space in the old industrial zone, improves land use efficiency and the quality of environmental space, and creates a unique park environmental brand, to realize the resonance of multiple effects such as "protecting and activating the utilization of old factories, building an industrial structure integrating science and technology and culture, and promoting urban cultural development", restart the vitality of old factories area, and create a model of innovative demonstration park for the activation and utilization of large industrial relics.