Store Urbain

2020 Located in the Home Société shopping center in Toronto, this second Store Urbain showroom offers a concept with elegant lines. Focusing on the intrinsic qualities of the product and the company's brand image, the design of the stores plays on the chiaroscuro contrasts to mark the product zones, versus the service counters. The space is laid out in an open area, allowing for organic circulation from one zone to another while promoting proximity with customers. In the center, furniture designed as jewelry boxes, display different trinkets, as one would display works in a museum. A large glossy wall marks the entrance and becomes a signage tool to display the signboard. The entrance, intimate and inviting at the same time, arouses the curiosity of customers who pass by, and makes them want to come in, even those who have no needs. The sleek and chic look of the noble materials expresses the refined and upscale side of the products. The linear and minimalist lighting fixtures give rhythm to the space in a resolutely contemporary signature. The mineral and shiny aspect of the finishes, the structured and geometric pattern of the exposed blinds, and the white light bring rigorousness to the design. This delicate finesse is nuanced by the warmth of the textiles of the sofas, rugs, curtains and blinds. A showcase of materials and nuances of tone that give the showroom a sober and bright look. A design that is a tribute to the brand, indicating instantly the high quality of the products and the excellence.