Nous Floral Restaurant

Nous opened its first pioneering experimental floralrestaurant in Dongcheng District in Dongguan earlythis year, offering mixed services of exploring theaesthetics of ingredients and floral matching. The creative agency 0321 studio in Shenzhencollaborated with Nous to organize and design thisshop along the street. The customer’s requestfocuses on how to solve the relationship betweenfloral and dining in visual, functional, andemotional ways. We believe that the importance of space is therelationship, connections between people and space, between space and space, and between emotion andenvironment. First of all, we choose solely onematerial to maximize its contact with space. Boththe area of appearance and its own mechanism try todifferentiate its recognition from conventionalmaterials. The project will reduce the amount ofterrazzo aggregates and auxiliary materials. Emphasizing the randomness of the white aggregatesand enlarging their size, forming a special materialmechanism, and creating an extreme visual experienceover a large area attempt to influence thecustomer’s emotions and create a unique diningexperience. The design concept proposes to rethink the necessityof easily recognizing a restaurant from the outside. The visual information of restaurants along thestreet is completely hidden behind the floralfunction. The floral area is not affiliated with thedining area, instead it interferes by jammingbetween the interior and the public street. Atransparent cube stands in the doorway, serving bothas a street backdrop and as a background to therestaurant when people look outside. And this boxmust be translucent. Restaurant-goers need to gothrough this box. We like this kind of conflict andeven interference rather than a mediocre andharmonious coexistence. We choose a relatively large-scale appearance oftransparent colored glass, as the boundary betweenthe store and the outside world, and combine flowerdisplay, floral operation, storage and otherfunctions to create a full metal mass. Long cast-in-seat terrazzo seats, combined with twocentimeter-thick fur blankets and simple metalcomponents create a neat seating layout, maintainingand enhancing the customer’s unique diningexperience. This also achieves the importantelements of space and differentiation from othersimilar restaurants without losing comfort, inspiring everyone’s imagination in thisenvironment, especially dinning imagination. The pink staircase serves as a space decorationelement as well as the vertical traffictool. Finally, we would like to talk about thewall fragments related to intensive phobia. Comparedwith its decorativeness, we care itsemotional intensiveness, two-dimensional obstacleaesthetics in three-dimensional space