NIO House NIO Center West Lake Hangzhou

The NIO Center sits on the beautiful West Lake in Hangzhou, showcasing a new approach to automotive space and membership clubs. It seamlessly integrates the essence of the NIO brand with West Lake culture, creating a multi-sensory experience of NIO's philosophy of paying tribute to nature. NIO House Hangzhou West Lake is the second user center designed for NIO by Danish firm SHL, after the first opened at Taikoo Hui in Shanghai. The new NIO House overlooks West Lake and is a user-centered space that disrupts the traditional car showroom. NIO designs and manufactures high-performance electric vehicles and, as an international startup, redefines high-quality service in the auto industry. The unique natural atmosphere of West Lake inspired the design of the space and its sense of place, with a library, coffee lounge and open members' areas facing the water. The space has been recognized for its understated, culturally sensitive design and has set a new benchmark for automotive retail as social club.