JAMSIL HANGANG PARK NATURAL SWIMMING POOL

Happy Christmas Moments is a Christmas activation commissioned by Shui On Land for the public spaces of Xintiandi in Shanghai. Xintiandi, as a landmark urban-renewal district and the public living room of Shanghai, hosts seasonal installations every year that draw crowds of locals and tourists. For this Christmas campaign, the client wanted an intervention that would celebrate the holiday in a playful, interactive way, rather than a static decorative display. The design team proposed a series of scattered moments distributed across the pedestrian streets and plazas, each themed around a familiar Christmas character or gesture. Rather than a single monumental sculpture, the moments are small, approachable, and social-media friendly: oversized gift boxes, bauble seats, candy-cane rails, reindeer silhouettes, and warm light strings woven between the existing Shikumen eaves and street trees. Each moment is positioned so that passersby can step into it, sit on it, or photograph themselves with it. The lighting design uses warm-white and festive red-green accents against the grey brick of the historic district, producing a cozy atmosphere that contrasts with Shanghai's winter chill. The activation is designed to be modular and reusable, so that parts can be rearranged for New Year and Lunar New Year, extending the life of the installation through the winter season.