Dynamic Installation Foil

Benjamin Hubert of experience design agency Layer hasbeen invited to design a landmark installation incollaboration with Braun for the V&A during The London Design Festival. Over the last six decades, design has become a corepillar of Braun. The values of quality, functionality, clarity, longevity and timelessnesshave been integrated into an enduring designphilosophy. Braun design ́s ethos is epitomized bythe statement “Less but better” as once written by Dieter Rams the former head of design. This providesthe starting point for the installation, titled“Foil” which will coincide with the launch of a new Braun shaver. The installation has been designed to showcase theperformance engineering, materiality and movement of Braun’s shaver foils. A 20-metre-long undulatingribbon comprising 40,000 individual metallicelements will run down the entire length of the Tapestry Gallery. The ribbon will move continuouslyand dynamically in a sine wave formation, reflectingand scattering light around the gallery. The shapeof the 40,000 mirrored metallic elements is informedby the precision engineered shape of the Braunshaver foil, and the movement is inspired by the 360-degree movement of the Braun shaver head. ”Oliver Grabes – Global Design Director, Braun“Good design bringing functionality, quality andsimplicity together is what Braun is about. Tocreate better products with less, leaving decorationoff and focusing on what is truly needed. Theinstallation in the V&A is celebrating the foil– the most important part of a shaver, touching yourskin. The simplicity of focusing on one part, onematerial can create amazing experiences