Austria Secret Hotel

The old house on Herzog-Friedrich-Strasse dates from the 1460s and is one of the historic buildings of Innsbruck, its elements shaped by centuries of continuous alteration. Each period's character has broken through the limits of time and fused into a whole, forming a symbiotic relationship with the city. The Weisses Kreuz Hotel design absorbs this pattern and follows the rhythms of changing centuries, making it a distinctive architectural challenge for noa*. The old-town hotel, not far from the famous Golden Roof, has long been a popular destination and historic landmark; Wolfgang Amadeus Mozart stayed here in 1769 for thirteen years. The building is narrow and extends deep, its front arcade perfectly integrated into the urban fabric. In the redesign, an attic level was added above the existing six floors, respecting conservation principles while extending the building with refined craftsmanship. The new attic is carefully designed: it preserves the original slope of the street-facing facade to protect the neighboring area and city skyline, while at the rear the height rises gradually through six glass cubes that frame views over the city. From here guests enjoy a unique panorama including the Pulverturm, the ski jump and the Nordkette. The result is a virtual journey through time, where layered historical fabric and contemporary intervention coexist in a single historic city block.