Chongwen Langyue Exhibition Center in Jinghe New Town, Xi 'an

The Chongwen Langyue display center in Jinghe New City, Xi'an, faces Jinghe Avenue to the north and Zhengyang Avenue to the west; 150 meters northwest is the newly opened Jing'an Outlets commercial park, 650 meters west the Chongwen Pagoda, and 700 meters north Chongwen Middle School and Chongwen Jiayuan residential community. Responding to this context, the design uses interpenetrating volumes, reordering functions and layering masses so that, while meeting program needs, the building is sufficiently iconic to draw people and become a new benchmark for the district. Because the site sits at a key crossroads east of Zhengyang Avenue, the project deliberately differs from a conventional sales pavilion and aims to be a lively urban public space, a landmark representing the future of Jingyang and advocating a new lifestyle. The main entry takes the form of a sail, a wish for smooth sailing, and interpenetrating volumes construct the iconic massing. The outdoor landscape continues the same linear design language, with geometric landscape structures that harmonize building and surroundings; different geometric figures divide the landscape into comfortable walking routes, enriching experience, and water features and structures fuse building with nature, giving users a natural feeling. The interior is designed as an integrated whole with the architecture: the varied geometric volumes inside, their materials and colors, become visible through the glass curtain wall as an extension of the building's exterior expression. The result is a civic-scale display center in which architecture, interior and landscape share one geometric, urban design language.